Impressions Magazine is a contemporary high calibre quarterly publication
that caters for the modern traveller. Impressions is one of the
few inflight magazines with dedicated features and information on
every destination. Our readers are local and International. business
and leisure travellers with a high disposable income and sophisticated
lifestyle.
Print run: 30,000 copies each being read by an average of five
people. Total readership : 100,000 Available on all British |Airways
flights to the destinations featured above. Selected four and five
star hotels in each destination also distribute Impressions, ensuing
an even greater penetration. This means that any leisure or business
traveller staying in one of our selected hotels will have access
to the magazine. Business Class lounges at British Airways destinations
also supplied. Every advertiser receives five complimentary copies.
Passenger Profile
With such high load factors, the profile of the passengers varies
between local and international, business and leisure travellers
with a high disposable income.
Being part of the World's largest airline network, BMED carry many interline passengers who are returning home from
as far afield as Canada, N & S America and Australia.
In the tables below we outline some statistical information (Based
on 250,000 passengers travelling between April 2000 - September
2001)
Occupation
Club & Traveller Average
Professional/Senior Management
37%
Middle Management
15%
Clerical/Secretarial
5%
Self Employed
12%
Trade/Manual Worker
2%
Academic
6%
Student
9%
Home maker
7%
Retired
3%
Unemployed
1%
Other
3%
Age
12-15
1%
16-21
5%
22-25
7%
26-34
25%
35-44
26%
45-54
21%
55-64
11%
65+
4%
Gender
Male
70%
Female
30%
Reason For Trip
Commercial or Professional
Business
39%
Overseas Employment
5%
Government or Military
2%
Education, Study
4%
Visiting Friends
5%
Visiting Relatives
22%
Holiday/Vacation
21%
Contract Home Leave
1%
Cultural, Entertainment Event
1%
Length of Stay (Days)
None (transit)
2%
1-5
17%
6-14
36%
15-30
27%
31+
18%
Distribution and Print Run
Impressions Magazine is available on all BMED flights.
Selected 4 and 5 star hotels in each destination will also carry
stock, ensuring an even greater penetration. This means that any
leisure or business traveller staying in one of our selected hotels
(irrespective of which airline they flew with) will have access
to the magazine. Selected business class lounges at British Mediterranean/British
Airways destinations will also be allocated supplies. Every advertiser
will receive 5 complimentary copies (extra available at a small
cost) for special clients and display purposes. Copies of Impressions
are also distributed to selected hotels in London, Beirut and Amman,
as well as airport lounges at London Heathrow, Beirut, Damascus,
Amman, Alexandria, Tblisi, Addis Ababa and Yerevan.
Total distribution - 30,000 copies (each being read by an average
of 5 people)
Specifications
Double Page Spread 297 x 420mm
Full Page 297 x 210mm Half Page 130 x 190mm (Horizontal), 275 x
90mm (Vertical)
Quarter Page 130 x 90mm
Mono, Spot Colour and Colour
Film positives, right reading emulsion side down 150-line screen.
Complete four colour separation with a chromalin or match-proof.
Camera ready artwork accepted subject to a film-making charge.
Billings
All advertisements are to be pre-paid 14 days prior to publication
unless otherwise agreed. US$ and UK£ cheques are to be made payable
to Impressions. Cancellations
Cancellations
are subject to 28 days notice, prior to the publication deadline.
If there are cancellations within this period, the advertiser will
become liable for the full advertisement cost.
Advertising contact
For all enquiries on advertising and general information
for Impressions Magazine
